Get customized & actionable business strategy to guide your sustainable growth-
for the long term
Welcome to the actually sustainable path for business growth.
Entrepreneur, I've been where you are. Deeply entwined with my business in its first few years: day in and day out, doing all the work myself, fumbling blindly as I was unsure of which direction to turn. After my initial success, the high of landing clients turned into a slog of 40+ hour workweeks. I knew I couldn’t keep at that pace, but it felt impossible for my bottom line to cut back. As the universe often does, my hand was forced to find my own support after my little brother TJ unexpectedly passed away. Even with that hard hand fate dealt, it took me years to really integrate and understand its lesson: none of this can be done alone.
I want you to be able to skip past all my rookie mistakes. The things that led me to burn out not just once, but multiple times. (That’s right, I wanted out of my own business.)
Maybe you’ve felt that way too, at the hardest moments of entrepreneurship.
But it’s possible to come back.
To know which path to take next.
To learn to love your business again.
I know it's true, because I've done it. And I want to show you how to do it too.
Welcome to the actually sustainable path for business growth.
Entrepreneur, I've been where you are. Deeply entwined with my business in its first few years: day in and day out, doing all the work myself, fumbling blindly as I was unsure of which direction to turn. After my initial success, the high of landing clients turned into a slog of 40+ hour workweeks. I knew I couldn’t keep at that pace, but it felt impossible for my bottom line to cut back. As the universe often does, my hand was forced to find my own support after my little brother TJ unexpectedly passed away. Even with that hard hand fate dealt, it took me years to really integrate and understand its lesson: none of this can be done alone.
I want you to be able to skip past all my rookie mistakes. The things that led me to burn out not just once, but multiple times. (That’s right, I wanted out of my own business.)
Maybe you’ve felt that way too, at the hardest moments of entrepreneurship.
But it’s possible to come back.
To know which path to take next.
To learn to love your business again.
I know it's true, because I've done it. And I want to show you how to do it too.
Meet Maddie
Meet Maddie Hunt, founder of her. : a virtual assistant and online business management agency for female identifying founders. Since 2020, Maddie’s visionary leadership has grown the agency from an all-consuming side hustle to a sustainable, multi-6-figure business set for long-term growth.
After graduating from West Chester University with her BS in Public Health, Maddie entered the workforce just as the global pandemic changed the way we work forever. Her studies focused on the impact of stress on our physiology and psychology, so she created strategies and programs to prevent mental and physical illness and burnout. That basis still informs her strategic vision today.
In all that she does, Maddie operates from a lens of well being.
That means as a consultant, she looks at the well being of your business AND you to ensure that you both are aligned in a sustainable way.
More than once in her entrepreneurial journey, she burned out. But every time, she came back to learn a new way to show up for her clients and community that felt truly nourishing. That sustainability allows her to maintain her mission-driven commitment for the years to come: to empower and enable as many women as possible to do more of what they love, with the people they love, while leaving a lasting impact on the communities that matter most to them.
Maddie and her team have enabled over 100+ clients create businesses that feel more sustainable and enjoyable, with day-to-day support of a VA or OBM team member. But for the entrepreneur who is looking for a more hands-on experiences with successful founder, you've found the right mentor.
Meet Maddie
Meet Maddie Hunt, founder of her. : a virtual assistant and online business management agency for female identifying founders. Since 2020, Maddie’s visionary leadership has grown the agency from an all-consuming side hustle to a sustainable, multi-6-figure business set for long-term growth.
After graduating from West Chester University with her BS in Public Health, Maddie entered the workforce just as the global pandemic changed the way we work forever. Her studies focused on the impact of stress on our physiology and psychology, so she created strategies and programs to prevent mental and physical illness and burnout. That basis still informs her strategic vision today.
In all that she does, Maddie operates from a lens of well being.
That means as a consultant, she looks at the well being of your business AND you to ensure that you both are aligned in a sustainable way.
More than once in her entrepreneurial journey, she burned out. But every time, she came back to learn a new way to show up for her clients and community that felt truly nourishing. That sustainability allows her to maintain her mission-driven commitment for the years to come: to empower and enable as many women as possible to do more of what they love, with the people they love, while leaving a lasting impact on the communities that matter most to them.
Maddie and her team have enabled over 100+ clients create businesses that feel more sustainable and enjoyable, with day-to-day support of a VA or OBM team member. But for the entrepreneur who is looking for a more hands-on experiences with successful founder, you've found the right mentor.
Business Audit
Endlessly researching for new business strategies and methods was a good idea when you were first starting out, but now you realize that not every “How to get 6-figure months” post on Instagram actually works - or is even worth your time.
Instead, a comprehensive Business Audit from a seasoned entrepreneur is just what you need to move from confused solopreneur to confident CEO. Get a specific, actionable, and customized road map designed just for your biz, your dreams, and your lifestyle.
In your Business Audit, you will get:
Business Audit
Endlessly researching for new business strategies and methods was a good idea when you were first starting out, but now you realize that not every “How to get 6-figure months” post on Instagram actually works - or is even worth your time.
Instead, a comprehensive Business Audit from a seasoned entrepreneur is just what you need to move from confused solopreneur to confident CEO. Get a specific, actionable, and customized road map designed just for your biz, your dreams, and your lifestyle.
In your Business Audit, you will get:
The Kick-Off Call offers the opportunity for Maddie to understanding who you are as an entrepreneur and leader of your company, along with an initial assessment of your current business gaps and your long-term vision for business and life.
On the call together, we will do a deep-dive into:
+ Your vision and desires as a CEO
+ Your personality and leadership styles
+ Your specific goals for the next 3+ months
+ Your own definition of success for yourself *and* your business
+ Your current season of life and the roadblocks showing up for you right now
+ Any gaps or issues that you’re continually noticing in your business (like client retention, offer development, team management, inconsistent revenue)
+ Anything Maddie should keep in mind while she is developing solutions for you
+ A wrap up plan of action and timeline for the business audit delivery
+ Q&A time for you to pick Maddie’s brain for any of your burning questions
The Kick-Off Call offers the opportunity for Maddie to understanding who you are as an entrepreneur and leader of your company, along with an initial assessment of your current business gaps and your long-term vision for business and life.
On the call together, we will do a deep-dive into:
+ Your vision and desires as a CEO
+ Your personality and leadership styles
+ Your specific goals for the next 3+ months
+ Your own definition of success for yourself *and* your business
+ Your current season of life and the roadblocks showing up for you right now
+ Any gaps or issues that you’re continually noticing in your business (like client retention, offer development, team management, inconsistent revenue)
+ Anything Maddie should keep in mind while she is developing solutions for you
+ A wrap up plan of action and timeline for the business audit delivery
+ Q&A time for you to pick Maddie’s brain for any of your burning questions
After the Kick—Off Call, Maddie will go directly into your business to discover and analyze any gaps and disconnects between the various moving parts.
This could include:
+ Looking at onboarding and offboarding systems, SOPS, and team member processes and communication
+ Breaking down your strategies and analytics
+ Reviewing client communications and sales call frameworks
+ Assessing your current tech stack
After a thorough review, all findings will be compiled into a custom business audit report via Google Spreadsheet. Within the spreadsheet, you can expect to find
+ A breakdown of each business gap
+ The resulting pain points from a client’s perspective
+ Maddie’s expert observations
+ And potential in-depth solutions to closing that gap
(all based on your business’s and your personal need, as discussed in the first call)
After the Kick—Off Call, Maddie will go directly into your business to discover and analyze any gaps and disconnects between the various moving parts.
This could include:
+ Looking at onboarding and offboarding systems, SOPS, and team member processes and communication
+ Breaking down your strategies and analytics
+ Reviewing client communications and sales call frameworks
+ Assessing your current tech stack
After a thorough review, all findings will be compiled into a custom business audit report via Google Spreadsheet. Within the spreadsheet, you can expect to find
+ A breakdown of each business gap
+ The resulting pain points from a client’s perspective
+ Maddie’s expert observations
+ And potential in-depth solutions to closing that gap
(all based on your business’s and your personal need, as discussed in the first call)
Finally, you and Maddie will meet again through Zoom for a Wrap-Up Call to walk you through each finding of the audit along with Maddie’s actionable solutions.
You will also have the opportunity to ask any further questions and get more clarification on the specific findings of the Audit Report.
After our time together, you will receive direct access to the Business Audit Report, along with the recordings of both the Kick-Off Call and the Wrap-Up Call. You’ll retain full ownership of these items for the lifetime of your business, so that you can download and save everything directly to your preferred platforms. With these three resources, you can refer back to them time and time again whenever you’re seeking extra clarity
Finally, you and Maddie will meet again through Zoom for a Wrap-Up Call to walk you through each finding of the audit along with Maddie’s actionable solutions.
You will also have the opportunity to ask any further questions and get more clarification on the specific findings of the Audit Report.
After our time together, you will receive direct access to the Business Audit Report, along with the recordings of both the Kick-Off Call and the Wrap-Up Call. You’ll retain full ownership of these items for the lifetime of your business, so that you can download and save everything directly to your preferred platforms. With these three resources, you can refer back to them time and time again whenever you’re seeking extra clarity
Back-Pocket Consulting
When you’re dealing with a serious lack of clarity and you don’t know where to turn next, you might need more than the one-time support of a business audit.
→ You’re stuck a mess of varied online courses in everything strategy, marketing, systems, and frameworks, and everyone is telling you to try something different.
→ Your sales have flatlined and your reach is faltering, despite all the “showing up” and “serving” that you offer to your audience.
→ Oh, and you just got a nasty email from a disgruntled client that you have no idea how to smooth over.
→ You feel drained, confused, and have started wondering if it’d just be easier to go back to some unfulfilling 9-5 (just so someone else can tell you what to do to make a living).
Who do you turn to for support and guidance through this trial-by-fire that is entrepreneurship?
Someone who has been there.
Someone who has burned out as an entrepreneur more than once —
and came back more resilient every time.
Someone who has built a multi-6-figure agency in her first year
(and has continued to grow ever since), without sacrificing her own wellbeing.
You need a seasoned, successful entrepreneur in your back pocket, to reach out to anytime.
With *Back Pocket* Consulting, you’ll get:
You will be added into a private Slack channel with Maddie to have monthly consulting right at your fingertips, whenever you might need it. That means you can:
+ Send different pieces of content for review and feedback, as you are creating it
+ Talk through any ideas you might have for a new offer you want to launch, for feedback, brainstorming, and solutions
+ Share any candidates for your team as a new member you’re looking to hire, to get thoughts on who might be the best fit for you based on your business goals
+ Forward difficult client feedback or conversations for advice on the most productive path forward
+ Get real time support with any issues to pop up in your business, with voice-to-voice conversations
CONSULTING VS. COACHING
+ asks questions
+ partners with you to determine the big questions and areas you want to explore
+ focuses on helping you tap into your own ability to solve problems and challenges emerging in work and life
+ creates an experience for you to arrive at your own answers, based on what you believe will work best
+ shares expertise
+ looks under the hood of your specific business - your systems, processes, client relationships, offers, and strategies - to uncover and assess any gaps
+ focuses on uncovering and diagnosing problems, and formulating a customized path forward
+ holds you accountable for completing the things you say you want to do
With a coach, you explore possibilities that you might not see.
But with a consultant, you are provided with options and actions from someone with the experience and knowledge to move you forward.
CONSULTING VS. COACHING
+ asks questions
+ partners with you to determine the big questions and areas you want to explore
+ focuses on helping you tap into your own ability to solve problems and challenges emerging in work and life
+ creates an experience for you to arrive at your own answers, based on what you believe will work best
+ shares expertise
+ looks under the hood of your specific business - your systems, processes, client relationships, offers, and strategies - to uncover and assess any gaps
+ focuses on uncovering and diagnosing problems, and formulating a customized path forward
+ holds you accountable for completing the things you say you want to do
With a coach, you explore possibilities that you might not see.
But with a consultant, you are provided with options and actions from someone with the experience and knowledge to move you forward.
✔️ You are an early-stage entrepreneur (years 0-3), intent on laying the foundation for a long-term sustainable business.
✔️ You’ve seen success, but things are starting to feel stagnant and you don’t know where to turn. Sales are coming intermittently but not growing; clients seem happy but are not renewing; you’re not feeling lit up by your business anymore.
✔️ You’re craving the expert advice and support from a seasoned entrepreneur, but all the cookie-cutter, templated advice awash the social media landscape has left you feeling a bit jaded.
You’ve tried some different strategies and courses, yet nothing seems to move the needle because they aren’t tailored to your business or your life.
✔️ You want someone to poke around your specific business to uncover any gaps and say “This is what I’m noticing, and this is the strategies and resources that will help your specific problems.”
✔️ You’re ready to feel supported, uplifted, and guided along the path of entrepreneurship with actionable advice, bespoke resources, and a trusted guide to hold you to your dreams and goals.
WHO THIS IS FOR:
✔️ You are an early-stage entrepreneur (years 0-3), intent on laying the foundation for a long-term sustainable business.
✔️ You’ve seen success, but things are starting to feel stagnant and you don’t know where to turn. Sales are coming intermittently but not growing; clients seem happy but are not renewing; you’re not feeling lit up by your business anymore.
✔️ You’re craving the expert advice and support from a seasoned entrepreneur, but all the cookie-cutter, templated advice awash the social media landscape has left you feeling a bit jaded.
You’ve tried some different strategies and courses, yet nothing seems to move the needle because they aren’t tailored to your business or your life.
✔️ You want someone to poke around your specific business to uncover any gaps and say “This is what I’m noticing, and this is the strategies and resources that will help your specific problems.”
✔️ You’re ready to feel supported, uplifted, and guided along the path of entrepreneurship with actionable advice, bespoke resources, and a trusted guide to hold you to your dreams and goals.
WHO THIS IS FOR:
+ how to build a sustainable business from the ground up
+ how to care for your clients so deeply, they renew with you again and again
+ how to lead your team so that they can free you up to be the visionary CEO, while knowing that they are fully supported in their roles
+ most importantly, what we will cover will be dependent upon what you truly need in your business, with tools and strategies curated just for you.
WHAT WE WILL COVER:
+ how to build a sustainable business from the ground up
+ how to care for your clients so deeply, they renew with you again and again
+ how to lead your team so that they can free you up to be the visionary CEO, while knowing that they are fully supported in their roles
+ most importantly, what we will cover will be dependent upon what you truly need in your business, with tools and strategies curated just for you.
WHAT WE WILL COVER:
We are your one-stop shop for hiring
get the support you need and deserve so you can do more of what you love with the people you love
