The Do-er

Personally curated back-end support to guide your business' growth 

The Do-er

Personally curated back-end support to guide your business' growth 

Let me guess...

You're overwhelmed with managing all the moving parts of your business, your attempts at self-made systems just aren't cutting it, and despite your best efforts, sustainable growth seems like a goal that's totally out-of-reach.

But here’s the thing: intentional support that genuinely cares about freeing up your time can transform your relationship with your business from "on again-off again" to grounded, secure, and soulfully aligned.


Let me guess...

You're overwhelmed with managing all the moving parts of your business, your attempts at self-made systems just aren't cutting it, and despite your best efforts, sustainable growth seems like a goal that's totally out-of-reach.

But here’s the thing: intentional support that genuinely cares about freeing up your time can transform your relationship with your business from "on again-off again" to grounded, secure, and soulfully aligned.


Does this sound familiar?


You know your business has the potential to scale, but you're stuck in survival mode, constantly reacting instead of planning ahead. Without the right support, you’re missing key opportunities for growth, partnerships, and innovation.

1

You find yourself constantly buried in client work, struggling to surface for a breath. Your days are consumed by the minutiae, leaving no room for strategic growth or personal endeavors.

2

The constant pressure to handle every little detail yourself is starting to erode your passion for the business. What used to excite you now feels like a grind, as you’re too drained to focus on the big-picture vision that got you started in the first place.

3

Your to-do list is a never-ending story, with no space left for creativity or relaxation. This constant busyness leaves you feeling drained and unable to enjoy life outside work.

4

Organizational chaos reigns supreme in your business, zapping your energy and efficiency. Despite your best efforts, you're stuck in a loop of inefficiency, far from your zone of genius.

5

Does this sound familiar?


You know your business has the potential to scale, but you're stuck in survival mode, constantly reacting instead of planning ahead. Without the right support, you’re missing key opportunities for growth, partnerships, and innovation.

1

You find yourself constantly buried in client work, struggling to surface for a breath. Your days are consumed by the minutiae, leaving no room for strategic growth or personal endeavors.

2

The constant pressure to handle every little detail yourself is starting to erode your passion for the business. What used to excite you now feels like a grind, as you’re too drained to focus on the big-picture vision that got you started in the first place.

Your to-do list is a never-ending story, with no space left for creativity or relaxation. This constant busyness leaves you feeling drained and unable to enjoy life outside work.

Organizational chaos reigns supreme in your business, zapping your energy and efficiency. Despite your best efforts, you're stuck in a loop of inefficiency, far from your zone of genius.

3

4

5

You don't need more tools and tactics that miss the mark. You need a dedicated team that knows the heartbeat of your business as well as you do.

You don't need more tools and tactics that miss the mark, you need a dedicated team that knows the heartbeat of your business as well as you do.

WE AREN'T YOUR AVERAGE VA AGENCY

We get it: it can be hard to let someone new into your business and trust that your investment will actually match your expectations.

That's why we do things differently.

We deeply value your insight and want you to feel seen + heard from the very start, so we take a whole month at the start of our partnership to intimately understand you and your business.

With our team, you will never be "just another client."  You are our top priority, always, and the quality of our work reflects the level of care we hold for each of our clients.

If you're anything like most of our clients, you're struggling to keep up with the day-to-day tasks—like managing emails, scheduling, and admin work—that are holding you back from scaling your business.You want a team that is equally as excited about your work and can drive your mission forward effortlessly.

What Makes Us Different:

VIP Treatment in Month 1: At the start of our partnership, you will connect 1:1 with our founder, Maddie, so that we can intimately understand the inner workings of your business and ensure that your VA's efforts are perfectly synced with your goals. 

Monthly Strategic Support: Delegating to a VA can feel hard if you don't feel clear and confident in your business decisions.  That's why all Do-er clients here at her. get priority access to consulting calls with Maddie.  whether you'd like to add-on consulting support every single month or you'd like to book an one-off call, you can relax knowing that you always have access to a strategic partner when you need it.

Experienced, Well-Trained, and Fairly Compensated VAs: Your VA's extensive experience and continuous training ensure they are not just assistants, but strategic assets that can provide you with highly efficient and customized support.  All of our VAs earn a livable wage which translates to higher job satisfaction and commitment. This means you receive support from someone who is genuinely invested and enthusiastic about your business, a contrast to the typical VA experience.

WE AREN'T YOUR AVERAGE VA AGENCY

We get it: it can be hard to let someone new into your business and trust that your investment will actually match your expectations.

That's why we do things differently.

We deeply value your insight and want you to feel seen + heard from the very start, so we take a whole month at the start of our partnership to intimately understand you and your business.

With our team, you will never be "just another client."  You are our top priority, always, and the quality of our work reflects the level of care we hold for each of our clients.

If you're anything like most of our clients, you're struggling to keep up with the day-to-day tasks—like managing emails, scheduling, and admin work—that are holding you back from scaling your business.You want a team that is equally as excited about your work and can drive your mission forward effortlessly.

What Makes Us Different:

VIP Treatment in Month 1: At the start of our partnership, you will connect 1:1 with our founder, Maddie, so that we can intimately understand the inner workings of your business and ensure that your VA's efforts are perfectly synced with your goals.

Monthly Strategic Support: Delegating to a VA can feel hard if you don't feel clear and confident in your business decisions. That's why all Do-er clients here at her. get priority access to consulting calls with Maddie. whether you'd like to add-on consulting support every single month or you'd like to book an one-off call, you can relax knowing that you always have access to a strategic partner when you need it.

Experienced, Well-Trained, and Fairly Compensated VAs: Your VA's extensive experience and continuous training ensure they are not just assistants, but strategic assets that can provide you with highly efficient and customized support. All of our VAs earn a livable wage which translates to higher job satisfaction and commitment. This means you receive support from someone who is genuinely invested and enthusiastic about your business, a contrast to the typical VA experience.

4,500+

160+

23

The $100/month investment can be used as a monthly credit towards your projects with our VA staff.  Hourly pricing for VA projects is $60/hour.     

Hours We've Given Back to Women Just Like You

Founders We've Supported Through Our Work

Cumulative Years of Industry Experience 

4,500+

160+

23

Hours We've Given Back to Women Just Like You

Founders We've Supported Through Our Work

Cumulative Years of Industry Experience 

What You Get in the Do-er Package:

What You Get in the Do-er Package:

+

2-HOUR DEEP DIVE DISCOVERY SESSION

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2-HOUR DEEP DIVE DISCOVERY SESSION

During month 1 of your Do-er package, you will meet directly with our founder, Maddie, for a 2-hour deep dive discovery session in which you'll receive a consultant's full attention on your business.  The deep dive discovery session offers the opportunity for Maddie to understand who you are as an entrepreneur and leader of your company and also acts as a time for her to better understand your current business gaps and your long-term vision for business and life. 

Every deep-dive session agenda is curated considering your unique needs as a founder.  However, some items we could cover include:
+ Your vision and desires as a CEO
+ Your specific goals for the next 6+ months 
+ Your current season of life and the roadblocks showing up for you right now
+ Any gaps or issues that you’re continually noticing in your business (like client retention, offer development, team management, inconsistent revenue)
+Your tech stack and how you are spending your time/energy in your business (so we can see what can be further automated + delegated for efficiency)
+An implementation strategy in which we outline a set timeline for VA integration into your business
+ Q&A time for you to pick Maddie’s brain for any of your burning questions

+

MONTHLY VA SUPPORT

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MONTHLY VA SUPPORT

After the first VIP month that you spend working with Maddie, you then are connected with a VA to support you with all of your implementable needs!  We have 3 base options for monthly VA support: 5 hours/month, 10 hours/month, and 20 hours/month.  You are able to use these hours however you wish each and every month.  In other words, you have the flexibility to receive the exact kind of support you need when you need it!  If you want scheduling support one month and client management support the next, we can make that happen.  Simply pick and choose the tasks you'd like support with from the service list below and sit back as we work magic BTS in your biz!

Pick + Choose the Support You Need:

Pick + Choose the Support You Need:

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EMAIL MARKETING

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EMAIL MARKETING

Examples of tasks we can support you with:
+ Setting up a new email marketing system and transferring/re-tagging subscribers
+ Creating opt-in forms to capture new leads and subscribers
+ Setting up the automations for strategic email sequences for upcoming launches
+ Organizing and segmenting email lists to ensure the right audiences are targeted for specific campaigns
+ Uploading email copy into your email marketing platform, scheduling campaigns, and ensuring they are sent to the correct audience segments
+ Monitoring campaign performance (open rates, click-through rates, etc.) and compiling reports for you to review

Please note: our VAs do not support with copywriting or graphic design, but these services can be added-on for an additional cost.

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INBOX AND CALENDAR MANAGEMENT

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INBOX AND CALENDAR MANAGEMENT

Examples of tasks we can support you with:
+ Organizing your inbox with folders to make finding the emails you're searching for a breeze
+ Responding to emails from clients and leads
+ Coordinating your scheduling and setting appointments on your calendar
+Color coding and re-organizing your schedule/calendar
+ Updating your scheduling tool to reflect changes in your schedule

+

DATA ENTRY AND RESEARCH

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DATA ENTRY AND RESEARCH

Examples of tasks we can support you with:
+ Entering information into CRM systems, databases, or spreadsheets
+ Transferring data from one system to another, such as moving client information from spreadsheets into a CRM or accounting software
+ Regularly reviewing and updating records to ensure data stays current, flagging inconsistencies, or cleaning up outdated information
+ Collecting relevant data for reports or presentations, such as statistics, case studies, or customer feedback

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COURSE/MEMBERSHIP MANAGEMENT

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COURSE/MEMBERSHIP MANAGEMENT

Examples of tasks we can support you with:
+ Setting up the backend of a new course/membership platform
+ Uploading video content into the course/membership portal
+ Tracking student progress throughout the course
+ Responding to student questions in the course platform
+ Creating marketing assets to support your course enrollment
+ Assisting with the onboarding process by granting access, sending welcome emails, and ensuring that new members or students have all the resources they need to get started
+ Monitoring subscription payments, processing refunds, and handling failed payments or payment inquiries from members
+ Responding to member inquiries about login issues, downloading materials, or accessing certain features of the course or membership site
+ Scheduling and managing live events or webinars within the course or membership site, including setting up Zoom links, sending reminders, and coordinating post-event follow-ups

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PODCAST MANAGEMENT

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PODCAST MANAGEMENT

Examples of tasks we can support you with:
+ Coordinating recording schedules with guests, setting up meetings or recording sessions, and sending reminders to ensure everything stays on track
+ Handling guest outreach, sending calendar invitations, collecting guest bios and headshots, and providing them with prep materials, such as talking points or episode outlines
+ Uploading finalized audio files and show notes to podcast hosting platforms (e.g., Libsyn, Buzzsprout, Anchor)
+ Ensuring episodes are published on time and syndicated to platforms like Apple Podcasts, Spotify, and Google Podcasts, as well as embedding them on your website if needed
+ Sending thank-you notes to guests, sharing published episodes with them, and coordinating any post-show promotions or collaborations
+ Monitoring download numbers, listener stats, and episode performance across platforms, and compiling reports for review


+

CONTENT MANAGEMENT

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CONTENT MANAGEMENT

Examples of tasks we can support you with:
+ Formatting and uploading blog content into your content management system (CMS), like WordPress or Squarespace, ensuring proper use of headings, images, and internal links
+ Ensuring older blog content is kept up to date by checking links, adding new information, or refreshing outdated posts as needed
+ Monitoring blog performance using tools like Google Analytics or built-in CMS analytics, compiling reports on traffic, engagement, and conversions
+ Uploading and scheduling social media posts provided by the client into social media management tools (e.g., Buffer, Later, Hootsuite) to ensure consistent posting
+ Monitoring social media comments and messages, responding to routine inquiries, and flagging important or sensitive messages for the business owner’s attention
+ Monitoring likes, comments, shares, etc. to track how content is performing, and compiling reports on engagement trends over time

+

CLIENT MANAGEMENT

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CLIENT MANAGEMENT

Examples of tasks we can support you with:
+ Coordinating and scheduling client meetings or calls, managing calendars, and sending reminders 
+ Sending follow-up emails after meetings or projects to check in on progress, provide updates, or request feedback
+ Organizing and maintaining digital client files, contracts, and project documents in cloud storage systems like Google Drive, Dropbox, or a CRM
+ Preparing and sending meeting agendas before client meetings and distributing meeting notes afterward to ensure clear communication and action steps
+ Reaching out to clients about any billing issues, handling renewal notifications, and answering questions about payments or services

+

WEBSITE MANAGEMENT

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WEBSITE MANAGEMENT

Examples of tasks we can support you with:
+ Running link checks to identify and fix broken or outdated links
+ Testing and ensuring that contact forms, email sign-ups, and other interactive features are working correctly and troubleshooting any issues
+ Addressing basic website issues such as slow loading pages, 404 errors, or plugin conflicts, and coordinating with developers or hosting support when necessary
+ Uploading updated copy into a sales page / changing dates + pricing on sales pages

Add-On's:

Pair the Do-er with additional support

Hire our in-house copywriter, Alix, to support you with all of your copy needs (blogs, newsletters, captions, email sequences, etc.).

Hire our in-house graphic designer, Grace, to support you with all of your graphic needs (IG posts, e-books, branded templates, etc.).

Hire our founder, Maddie, for creative and highly individualized consulting support on a monthly basis OR for one-off occasions where you need a clear path forward.

Want to hire us just for copy or graphic design support?  We do that too.  Reach out to create a custom package/project.

Add-On's:

Pair the Do-er with additional support

Hire our in-house copywriter, Alix, to support you with all of your copy needs (blogs, newsletters, captions, email sequences, etc.).

Hire our in-house graphic designer, Grace, to support you with all of your graphic needs (IG posts, Pins, e-books, flyers, etc.).

Hire our founder, Maddie, for creative and highly individualized consulting support on a monthly basis OR for one-off occasions where you need a clear path forward.

Want to hire us just for copy or graphic design support?  We do that too.  Reach out to create a custom package/project.

With Our Do-er Package,
You Will:

Launch into your weekend with a sense of accomplishment and tranquility, knowing your to-do list is not just managed, but masterfully handled. You can genuinely relax and rejuvenate, fully disengaging from the pressure entrepreneurship can bring.

Channel your energy into your true strengths and passions, while the operational and administrative tasks are seamlessly taken care of. This focus shift enables you to make impactful strides in areas that truly matter for your business growth.

Build stronger client relationships with prompt follow-ups and attentive communication, all managed by your dedicated VA. With the administrative details handled and your current clients being cared for, you can devote your time to generating new leads for your business.

Unlock your business’s revenue potential by reallocating your time towards high-impact activities that generate income, such as sales calls, client meetings, and strategic partnerships. With a VA managing operational tasks, you’ll have the bandwidth to focus on activities that drive profit and growth.

You deserve a team that is committed to and excited about your success.

MEET YOUR DREAM TEAM

At her., our team is the heart of what we do. From skilled copywriters and graphic designers to experienced VAs, each member brings their expertise, creativity, and passion to the table. Together, we create seamless marketing and administrative solutions tailored to your unique needs as a female founder. Curious about the people who will be supporting your business? Learn more about our team and discover how we’ll partner with you to bring your vision to life.

Meet the Team!

With Our Do-er Package, You Will:

Launch into your weekend with a sense of accomplishment and tranquility, knowing your to-do list is not just managed, but masterfully handled. You can genuinely relax and rejuvenate, fully disengaging from the pressure entrepreneurship can bring.

Channel your energy into your true strengths and passions, while the operational and administrative tasks are seamlessly taken care of. This focus shift enables you to make impactful strides in areas that truly matter for your business growth.

Build stronger client relationships with prompt follow-ups and attentive communication, all managed by your dedicated VA. With the administrative details handled and your current clients being cared for, you can devote your time to generating new leads for your business.

Unlock your business’s revenue potential by reallocating your time towards high-impact activities that generate income, such as sales calls, client meetings, and strategic partnerships. With a VA managing operational tasks, you’ll have the bandwidth to focus on activities that drive profit and growth.

You deserve a team that is committed to and excited about your success.

MEET YOUR DREAM TEAM

At her., our team is the heart of what we do. From skilled copywriters and graphic designers to experienced VAs, each member brings their expertise, creativity, and passion to the table. Together, we create seamless marketing and administrative solutions tailored to your unique needs as a female founder. Curious about the people who will be supporting your business? Learn more about our team and discover how we’ll partner with you to bring your vision to life.

Meet the Team!

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Liz Chalmers

Virtual Assistant

Hi there, my name is Elizabeth! I have been a VA and OBM for about three years, and before that I was in corporate management for the majority of my career. I took the leap of faith to go down this path to focus on what I love doing the most, and making the biggest impact I can for the businesses I work with.

Watch Liz's intro video HERE.

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Mia Cartwright

Virtual Assistant

Hi! My name is Mia. I am based out of Alberta, Canada and have a passion for helping businesses level up through their digital marketing.

I am a boy mom, a dog mom, and am engaged to my favorite person in the world. I began my digital marketing career 10 years ago and since then have been able to collaborate with multiple clients across different industries.
.


Watch Mia's intro video HERE.

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Madeline Ciliberto

Virtual Assistant

Madeline is a VA for her. with over 15 years of experience supporting women behind the scenes in their business & personal path. My life has been devoted to supporting women & children through various forms of Art, Behavioral Therapies, & the Holistic Healing Arts. Madeline loves to travel, do yoga, & you can find her at home with her dog & family in her spare time.

Watch Madeline's intro video HERE.

Meet Maddie Hunt, founder of her. Since 2020, Maddie’s visionary leadership has grown the agency from an all-consuming side hustle to a sustainable, multi-6-figure business set for long-term growth.

After graduating from West Chester University with her BS in Public Health, Maddie entered the workforce just as the global pandemic changed the way we work forever. During her collegiate career, she focused on the impact of stress on our physiology and psychology and created strategies and programs to prevent mental and physical illness as well as burnout. This foundational understanding of well-being continues to bleed into her work today.

As a consultant, Maddie takes a bespoke approach, curating innovative strategies and processes to help her clients stand out in their respective industries. She is solution-oriented (you'll never walk away from a call without a detailed action plan) and community-driven (she believes that to run a successful business, you need a strong and nurtured community. All of her solutions are ideated through this lens). In your work together, you can expect Maddie to look at the well being of both you AND your business to ensure that the solutions you co-create are sustainable.

Maddie and her team have enabled over 160+ clients to create businesses that feel more sustainable and enjoyable, with the day-to-day support of a VA team member. This work is her soul work and she's excited to support other women in their soul work, too.

MEET MADDIE: OUR FOUNDER + YOUR CONSULTANT

Meet Maddie Hunt, founder of her.  Since 2020, Maddie’s visionary leadership has grown the agency from an all-consuming side hustle to a sustainable, multi-6-figure business set for long-term growth.

After graduating from West Chester University with her BS in Public Health, Maddie entered the workforce just as the global pandemic changed the way we work forever. During her collegiate career, she focused on the impact of stress on our physiology and psychology and created strategies and programs to prevent mental and physical illness as well as burnout.  This foundational understanding of well-being continues to bleed into her work today.

As a consultant, Maddie takes a bespoke approach, curating innovative strategies and processes to help her clients stand out in their respective industries.  She is solution-oriented (you'll never walk away from a call without a detailed action plan) and community-driven (she believes that to run a successful business, you need a strong and nurtured community.  All of her solutions are ideated through this lens).  In your work together, you can expect Maddie to look at the well being of both you AND your business to ensure that the solutions you co-create are sustainable.

Maddie and her team have enabled over 160+ clients to create businesses that feel more sustainable and enjoyable, with the day-to-day support of a VA team member.  This work is her soul work and she's excited to support other women in their soul work, too.

MEET MADDIE: OUR FOUNDER + YOUR CONSULTANT

WHAT THEY'RE SAYING:

"[Maddie's] perspective and support are truly invaluable, and our work together has helped to drive key decisions that I've felt stuck on in my business for awhile!  Our work together helped illuminate so many opportunities, and to intentionally choose which to pursue with data and systems to back up my next moves."

~Emily Cassel

"What’s made it invaluable is the support I’ve received around honoring my capacity, it being okay to change my mind and go in a different direction and the feeling of knowing that even if I take a step back we’ve got the systems and plans and everything set up that I won’t have a fire to put out when I return." 

~Kylee Nelson

"My VA has been absolutely incredible in doing engagement, making my pod episodes sounds flawless and just allowing me peace of mind that my biz is in great hands while I’m away or not working. It’s allowed me to travel and take time off social media when I want. I can’t recommend her. enough!

~Rachel Kelly

WHAT THEY'RE SAYING:

"[Maddie's] perspective and support are truly invaluable, and our work together has helped to drive key decisions that I've felt stuck on in my business for awhile!  Our work together helped illuminate so many opportunities, and to intentionally choose which to pursue with data and systems to back up my next moves."

~Emily Cassel

"What’s made it invaluable is the support I’ve received around honoring my capacity, it being okay to change my mind and go in a different direction and the feeling of knowing that even if I take a step back we’ve got the systems and plans and everything set up that I won’t have a fire to put out when I return." 

~Kylee Nelson

"My VA has been absolutely incredible in doing engagement, making my pod episodes sounds flawless and just allowing me peace of mind that my biz is in great hands while I’m away or not working. It’s allowed me to travel and take time off social media when I want. I can’t recommend her. enough!

~Rachel Kelly

Investment

Join Us in The Do-er

5 hours/month: $300/month
10 hours/month: $600/month
20 hours/month: $1,200/month

Frequently Asked Questions

Our VAs don't provide copywriting or design services because, frankly, we believe that when it comes to copy and design, you need an expert.  You need, and deserve, a highly skilled and effective professional who can easily guide the creative vision for your brand.  For this reason, we do provide all of our Do-er clients with the opportunity to add-on copywriting and graphic design support with a dedicated expert.  Your VA can work alongside our in-house copywriter or graphic designer to provide you with the well-rounded content creation system you are needing/looking for. 

In the first month of your Do-er package, you'll have a 2-hour deep-dive call with Maddie to align your business goals and strategy with the VA's support.  More detailed information about each of these calls can be found under "What You Get in the Do-er Package."

Our VAs have at least 4 years of industry experience and receive quarterly training to stay up-to-date with the latest trends and tools.

We carefully match you with a VA based on your specific business needs and preferences to ensure a great fit.  If you have a preference after reading our team's bios and watching their intro videos, you can let us know during your discovery call and we will try our best to match you with your preferred team member!

Billing is based on the package you choose, which includes a set number of hours per month of VA support. You will be billed automatically once per month on your billing date.  Billing dates tend to fall on the first of each month.

If you find you need more support, you are able to purchase additional hours a le carte as long as your VA has the capacity for the additional support.  We are always happy to support you more deeply should you need the extra time!

We strive for a perfect match, but if there are any issues, we're committed to resolving them quickly, including reassignment if necessary.


Investment

Join Us in The Do-er

5 hours/month: $300/month
10 hours/month: $600/month
20 hours/month: $1,200/month

Frequently Asked Questions

Our VAs don't provide copywriting or design services because, frankly, we believe that when it comes to copy and design, you need an expert. You need, and deserve, a highly skilled and effective professional who can easily guide the creative vision for your brand. For this reason, we do provide all of our Do-er clients with the opportunity to add-on copywriting and graphic design support with a dedicated expert. Your VA can work alongside our in-house copywriter or graphic designer to provide you with the well-rounded content creation system you are needing/looking for. 

In the first month of your Do-er package, you'll have a 2-hour deep-dive call with Maddie to align your business goals and strategy with the VA's support. More detailed information about each of these calls can be found under "What You Get in the Do-er Package."

Our VAs have at least 4 years of industry experience and receive quarterly training to stay up-to-date with the latest trends and tools.

We carefully match you with a VA based on your specific business needs and preferences to ensure a great fit. If you have a preference after reading our team's bios and watching their intro videos, you can let us know during your discovery call and we will try our best to match you with your preferred team member!

Billing is based on the package you choose, which includes a set number of hours per month of VA support. You will be billed automatically once per month on your billing date. Billing dates tend to fall on the first of each month.

If you find you need more support, you are able to purchase additional hours a le carte as long as your VA has the capacity for the additional support. We are always happy to support you more deeply should you need the extra time!

We strive for a perfect match, but if there are any issues, we're committed to resolving them quickly, including reassignment if necessary.