HILARY YOUNG CREATIVE HELPS BUSINESSES CREATE DEEPER, MORE MEANINGFUL CONNECTIONS WITH THEIR AUDIENCE THROUGH AUTHENTICITY AND COMMUNITY.
Hilary Young | Hilary Young Creative
At HYC, Hilary helps her clients get more strategic about how they leverage their value proposition, define (or refine) their target audiences, and determine how they want to communicate with prospects and clients. All of her clients are struggling with two things: figuring out effective ways to communicate their value to potential customers and growing their business online. Her approach to both branding and content (and life, for that matter)? Be authentic, foster connection, and build community.
THE PROBLEM
Hilary came to use with a deep passion for her actual client-facing work, and seeing how the work they do together has a positive impact on their businesses and lives. But most of her time was being spent in other ways – social media, blogging, email marketing, content planning. All the things that don’t directly impact what lights her up!
So when we met, Hilary was struggling to:
- create passive income in her business through a course (but didn’t know where to start)
- keep her social posts and blog posts consistent in her own business
- find the time or creative capacity to create branding/marketing for her own business
Hilary was essentially looking for another her.
THE RESULT
Hilary has been so impressed by the work we’ve been able to do together in just a few months. She used to get so stuck thinking of content ideas before she started working with us.
Today, Hilary is able to:
- approve posts, blogs, and newsletters with ease
- focus on her clients without having to sacrifice her audience growth and engagement
- start to map and build out the content her upcoming course
HOW WE DID IT
After our first call together, we were able to identify that Hilary needed some systems and support around her social media and content strategy as well as support around how creating a course works.
We then took this approach to streamline and further support her business:
- created an amazing system to help her stay consistent on social media posting at least 3 times a week to her audience
- set up a work flow to create and write monthly blog posts for her that she’s able to review and get posted on her website,
- compiled all the backend research for her course needs so that we can get her up on the right platform from the start
Hilary now feels so much more space in her life to focus on what she needs to, because she knows we are taking care of her audience for her.
IN HER WORDS
I had never worked with a virtual assistant prior to hiring her and I wasn’t sure what to expect or how much hand-holding I would have to do during the onboarding process. I was pleasantly surprised to be paired with Erin, who is easy to work with, professional, speedy, and always meets deadlines. She has been such an invaluable resource for me, giving me hours of my life back so that I can focus on other ways to grow my business or spend more quality time with my children. Hiring her was one of the best decisions I’ve made this year!
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